The Future of the Smartphone Market
Saying that the smartphone landscape is evolving, would be like saying water is wet. With the advent and growing popularity of Chinese players, and the involvement of bigger OEMs to up their ante and innovate more, we’re looking at smartphone launches at unprecedented rates – both in terms of frequency of launches, as well as number of products launched in a single event.
But let’s take a pause, step back, and look at the bigger picture. A rise in the number of launches would have a significant impact on the supply-demand ratio for an OEM, and this would in turn lead to changes in the smartphone upgrade cycles as far as consumers are concerned. And that shall be the crux of this article: I look at the market as a whole, what the trends point towards, and what the effects might be on supply-demand, as well as the other constraints.