If there’s one thing the smart-glasses sector needs to put behind itself, it’s the term ‘Glasshole’. About five years back, when Google launched their Augmented Reality product Glass, it brought the prospect of smartphone-esque controls, without actually having to take the phone out of the pocket. Agreed, we had smart watches much before techie eye-wear made headlines, but Google Glass as a concept was new, novel, and pretty neat.
Virtual and Augmented Reality have had a troubled existence so far. They come with wonderful prospects, bringing in the best of technology for consumers and businesses alike. They present a solid foundation for app developers to build specialised, interactive applications, and yet the growth rate isn’t really billowing out as most headset OEMs would have hoped for.
Apple’s ARKit and Google’s ARCore is helping developers bring Augmented Reality experience to millions of smartphone users. AR software has really grown in user adoption and also is now being used in new verticals. Along with AR & mixed reality headsets, we are also seeing new smartphone software experiences coming up like AR medical applications and enterprise software. With Augmented Reality apps & hardware having complete access to our visual and audio data in our surroundings, security & privacy can be a crucial aspect to think about.