Apple steals the limelight once again, this time with the Apple Watch. According to latest data released by Strategy Analytics, in the first quarter of 2017 Apple becomes the largest wearable vendor in the world taking over Fitbit’s top position for the first time. Apple holds 16% market share which is the highest off all. The total global wearable shipment in Q1 of 2017 has touched 22 million units.
Apple Watch’s shipment has risen over to 3.5 million from 2.2 million in last year’s quarter. Whereas Fitbit had a major downfall compared to previous year. Exactly one year ago, in Q1 2016 its shipment was estimated at 4.5 million units and now it resides at 2.9 million units only and currently it holds 13.2% market share which is very low compared to 24.7% of last year’s quarter.
Xiaomi is at cut to cut competition with Apple as its shipment is estimated at 3.4 million units and holds 15.5 % market share although in the last year’s quarter Xiaomi held 20.9% market share. So we can see that Apple showed a growth and grabs the first rank where as Xiaomi has a slight downswing and stands at the second position but Fitbit with a major drop, goes down to the third position.
The Executive Director at Strategy Analytics, Neil Mawston said, “Apple shipped 3.5 million wearables worldwide in Q1 2017, rising 59 percent annually from 2.2 million units in Q1 2016. Apple captured 16 percent global market share and overtook Fitbit to become the world’s largest wearables vendor.” As per him the credit of its success goes to Series 2 “The new Apple Watch Series 2 is selling relatively well in the US, UK and elsewhere, due to enhanced styling, intensive marketing and a good retail presence.”
And according to the Director of Strategy Analytics, Cliff Raskind, the reason behind fall in Fitbit is, “Fitbit shipped 2.9 million wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016. Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market. Fitbit’s shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year.”
After having a glance at these statistics it looks like 2017 is warmly welcoming Wearables and its likely to grow with time. This statement can be supported by words of Steven Waltzer, Industry Analyst at Strategy Analytics “Global wearables shipments reached 22.0 million units in Q1 2017, rising 21 percent annually from 18.2 million in Q1 2016. Stronger demand for new smartwatch models in North America, Western Europe, and Asia drove the uptick.”